Of all the different methods and mechanic btl advertising in our country, perhaps the most widespread distribution of leaflets in crowded places. Promoters handing out bright leaves near the subway, became a familiar sight in large cities, and hurrying about their business bystanders often do not even notice them, taking a course offered by a handout, and then throw it at home as unnecessary.
How effective are these promotions and what should be done to enhance the impact of such events as the distribution of leaflets?
Right goals
Be sure to define the goal you want to achieve handing out leaflets in the subway or in any other place. And how to solve this method will help in achieving your goals, or to choose another form of advertising that is most appropriate in your particular case. Of course, if you opened a shop or beauty salon and want to inform as many people, the distribution of leaflets at subway station or in the nearest large shopping center – this is exactly what you need, and the result of such an action is not long to wait.
Identification of the target audience
You must correctly identify the target audience, which designed your product or service. It is a mistake to assume that you need to distribute leaflets all in a row, it will have no effect. Promoter should be isolated from the crowds of people, the most appropriate to the target audience of the goods and hand them leaflets, then it will have the greatest effect. So, if you inform the store opening of youth fashion, it is pointless to distribute leaflets to people older and older, it is certainly not their interest.
The scale of the action
A lot depends on the choice of time and place for such an action. Whether it is a local advertising campaign, when the leaflets distributed it in the area where the advertised shop or company, or your product or service is intended for a wider audience and to distribute leaflets need around town or even across the region. The most appropriate time for such actions – this, of course, rush hour, near the end of the day when most people are going home from work.
Proper design of leaflets
Plays a huge role correct registration flyers used during promotions. They need to briefly and clearly informed about the goods or services you want to offer. Get your hands on this little piece of man at once, even a quick glance at him to understand that he is offered. In addition to the colorful and original design to provide good any discounts or bonuses to the bearer of the leaflets, then it certainly is an intrinsic advantage of your offer.
The choice of promoters
Of course, you must choose the right promoters and come up with advertising text, which must be accompanied by the distribution of leaflets. Such slogans just needed to get the attention of people who are interested in your product.
Particular attention should be paid to how the appearance of the promoters and their literate speech. It is important that the promoter was loud enough voice that will be heard in the crowd, as in crowded places quite noisy. Ethnicity and age promoters must comply with the advertised product.