What should leaflets be
Your products will speak for itself. If you are able to offer our customers the product is much more colorful, informative, prompting an immediate action – you be among the leaders in the advertising business. So the first thing to consider is the appearance of leaflets. Bright, catchy image, key information, contact details – nothing superfluous and loadable brain.
At the head of the recipient to whom the action is directed leaflets, must remain the most important information. Agree who will read the flyer if it will take the attention of more than five to seven seconds. Think of yourself, how much time you spend on it? The design pattern leaflets should work people with creative thinking. If the leaflet is not able at first sight to interest a potential buyer, then you throw money down the drain.
Production of leaflets: what should be the leaflets
The second thing to look out for – the size of the flyers. Too little can be lost, too much will cause discomfort and as a result will go in the trash. Take one piece of advice: in the creative work often guided by their inner feelings. People for the most part are all the same: if you make a product you like, there is still a couple of people, it is highly likely he will enjoy another couple of hundred or thousands of people.
And the third factor – it’s text. As I said earlier, one of the main rules here – a minimum of information, but a minimum that should attract a buyer, and make it look more complete information. Experiment with font sizes. For example, the keywords “discount”, “Action”, “Reduction”, as well as contact details should be in bold, and be larger than the other words. This method, by the way, comes from NLP – Neuro Linguistic Programming.
Defining flyer design, be sure to identify the target audience, which will be primarily directed its action. One of the mistakes many advertising studios – to cover all categories of citizens. As a result, most of their print products fills the street bins. If the content of the leaflets will be focused on one or two specific categories of citizens, its appeal will soon reach its goal (of course, if it is not political propaganda information leaflet).